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What is Segment? How to Create Segment in Google Analytics

What is Segment?

A Segment is a subset of your Google Analytics data. This advanced segment allows you to isolate specific types of traffic within your Google Analytics reporting. Using the Advanced Segment, you can filter your data in any screen that you want to check. For example, you can see your Google Analytics standard reporting data for visitors from only the United Kingdoms if that’s what you want to do.

How to Create a Segment?

You can create any types of segment as per your requirement however Google gives some default segment which is very useful us on many areas like to see Organic Traffic Segment, Paid Traffic Segment, Direct Traffic Segment, etc.

Please see the following screen from where we can use the above type of segment to filter all Google Analytics data.

Step 1: Open your Google Analytics profile
Step 2: Please see below snapshot for and take action accordingly.

How to Create Segment in Google Analytics

Now, here you can select any single segment or multiple segments. For search the segment, there is one search box mention on the right side so you can search segment from here.

How to Remove Segment in Google Analytics

By the press of a red button “New Segment”, you can create your custom segment like if you require organic data however exclude one specific country then please see the following snapshot in which i have created one custom segment which will help for these kinds of specific dynamic requirement

How to Create New Segment in Google Analytics
Here you can see the condition that i have applied to get above kind of data. In right side you can also see the filter data percentage and visitors preview detail after apply above condition.

Please let me know if you require any help to create a custom segment in Google Analytics or require to create any custom segment for your website.